To hire in multiple countries, you must first understand how to create a fair compensation strategy that can scale across international borders.
If we acknowledge that compensation goes beyond salaries and also includes benefits, stock options, and company contributions to perks like pensions, the need for constant reevaluation makes sense. The more distributed your team becomes, the more questions you must address in the evolution of your global compensation method.
In this piece, we’ll cover what constitutes global compensation and how you can manage it effectively for your remote employees.
What is global compensation?
Global compensation refers to how companies manage direct and indirect compensation for a globally distributed workforce. While direct compensation accounts for salaries and bonuses, indirect compensation includes all the extra benefits offered by the employer to attract the best talent and boost employee retention. Indirect compensation might consist of everything from health insurance to 401(k) contributions to stock options.
The aim of compensation is to create a system that not only rewards employees for their contributions but also supports the strategic goals of the organization by attracting, motivating, and retaining talent while ensuring fairness and legal compliance.
International compensation also includes a legal component—chiefly, how do companies pay international employees compliantly ? An employer of record (EOR) like Remote can help with the compliance part, but for this article, we will focus on developing the total rewards program that precedes any international hire.
What do you need to know about global compensation?
Managing compensation is challenging enough in one country. To handle total rewards well across multiple countries, you need to get the basics right first.
Those basics can include:
Base salary. Before extending an offer to any candidate, you need to establish the base rate for the role. On top of benchmarking for role and seniority level, an employer must ensure the basic remuneration reflects the candidate’s local purchasing power and several other factors (such as the inflation rate or special tax policies).
Allowances and premiums. To assess the correct monetary value of bonuses or additional allowances per team member, consider the standard costs of living in each country where you hire. This will help you create an attractive and competitive rewards program while facilitating employee acquisition and retention.
Benefits. Each country has its own list of mandatory benefits, which can be supplemented by additional perks, such as private healthcare. However, not every employee will prioritize the same benefits. Given the various medical systems across the globe, some employees will expect private insurance, while others might not see the need to provide anything on top of what’s offered to them by the NHS.
Additional incentives. After establishing base pay, you can add in any incentives that relate to your company’s rewards programs. For instance, if all employees are given stock options, then you must ensure that you avoid any legal roadblocks related to offering stock in every country where you hire.
To make sure that you’re offering just, equitable compensation to each staff member, it’s essential to create a total rewards policy that accounts for all aspects of international compensation. Your strategy must address the financial, career, and benefits rewards that motivate staff and promote long-term engagements with your company. Let’s take a closer look at the process behind developing an effective global compensation strategy.
How do total job benefits and total employee compensation differ?
Total job benefits and total employee compensation are closely related concepts but differ in scope. Here's how they differ:
Total employee compensation refers to the total amount of money and monetary benefits an employee receives for their work. It includes:
Base salary or wages: Regular pay for hours worked or a set salary.
Overtime pay: Additional compensation for hours worked beyond the normal workweek.
Bonuses or commissions: Extra pay based on performance, sales, or other factors.
Incentives: Financial rewards such as profit-sharing or stock options.
Total job benefits encompasses both monetary and non-monetary benefits employees receive from their job, which may not be considered part of direct compensation. It includes:
Health insurance: Employer-paid or subsidized medical, dental, and vision coverage.
Retirement benefits: Contributions to pension plans, 401(k) matches, or other retirement accounts.
Paid time off: Vacation days, sick leave, holidays, and parental leave.
Other perks: Wellness programs, education reimbursement, childcare, transportation subsidies, and employee discounts.
Together, both compensation and benefits make up the total value an employee gains from their job.
Why is a fair and equitable global compensation policy so important?
Offering a fair and equitable global compensation policy is a necessary part of building a happy, diverse, and productive workforce.
Diversity and equity in practice and in law
Why should the issue of pay equity be of concern to employers? Not only is ensuring equity in compensation the right thing to do, but putting diversity and equity at the heart of your global compensation method will ensure all your employees feel valued.
The concept of diversity and equity goes beyond business effectiveness and ethical practices, though. As more legislatures around the world adopt equal pay laws for people of all genders, companies without internal controls for pay equity could find themselves in trouble with regulators — and making the news for all the wrong reasons.
Remote work and global compensation
Remote work has become the standard for many companies and will continue to empower more businesses to hire internationally. Businesses with remote workforces must be especially vigilant in the creation of their global compensation plans. Because every total rewards policy extends beyond salaries to cover statutory and non-statutory benefits, as well as various deductions, things can get complicated.
Let’s take Canada and Australia as an example.
In Canada , employee insurance is paid by employers on a monthly basis, which means there is more money left in the employee's pocket. In Australia , after an employee reaches a certain salary band, employers must make deductions from salaries to cover for the employee's higher education fees (if they attended university). This results in less cash in an employee’s bank account.
Therefore, even if two employees doing the same job in two different countries have equal salaries, their net pay will differ as they’re subject to various employment laws. An introduction of a total rewards policy helps companies realize these differences to ensure all their employees are paid fairly.
That is not to say that every difference should lead to a salary adjustment, of course — only that companies need to be aware of different local factors to create more competitive compensation offers.
Total rewards for morale and retention
A comprehensive total rewards policy is an excellent way to keep your employees happy and motivated to do great work at your company. The opposite is also true: a poorly planned or nonexistent global compensation plan will make employees feel confused, undervalued, and unappreciated, which can lead to poor performance and low retention rates.
Part of every effective total rewards plan is transparency. If you create a global compensation strategy that is fair and equitable, you should want to share the process behind that plan with your employees — and with everyone else! Remote has a large part of our public handbook dedicated to our total rewards policy, where anyone can see how Remote sets salaries and accounts for things like cost of living and performance.
Pay equity audits
One of the best ways to begin creating a total rewards strategy is with a pay equity audit ( PEA , in short).
To fix any discrepancies in rewards, you should first look at how much employees from the same seniority tier make for a living. Next, investigate every discrepancy and scan for any justifiable differences.
On top of global fluctuations in tax and contributions, look for things like work experience, tenure, and job performance metrics, i.e. factors that back up any recent raises or bonuses. With those factors out of the way, you are left only with pay discrepancies not justified by other factors — that is where you should focus on closing the gaps.
Now, how do you tell whether your base salary is competitive in the first place? The good news is that many remote companies (particularly, those in tech) are open about the rates they offer to employees.
Buffer is a perfect example. Not only does the company offer a Transparent Salary Calculator , which lets you see how much you would earn at Buffer for your location and prospective role, but they also disclose how they reward their own staff . These pages correlate perfectly, so anyone considering a job at Buffer can see that staff members are paid as much as the calculator says they would be.
Regular market pay gap and gender pay gap analysis
Conducting a pay equity audit is a great first step toward building a complete global compensation policy. Doing so comes in two parts: a regular market pay gap analysis and a gender pay gap analysis.
A regular market pay gap analysis focuses on the roles your employees hold at your company, their locations, and the salaries they earn based on those factors. In this part of your analysis, you can cover things like seniority (how much experience one person has compared to another in the field) and performance (what kind of performance evaluations have employees received).
By quantifying these factors and comparing across the organization, you can identify areas where employees with similar backgrounds should be earning similar amounts for their contributions.
The gender pay gap analysis is a necessary part of the equation as well — so necessary, it requires its own step in the process. Women still earn less than men when performing the exact same work, per Payscale , even though that gap has been shrinking in recent years. As organizations become more proactive about measuring pay disparities across all genders, viewing total rewards through this lens is a vital component of an equitable global compensation plan.
Salary adjustments are purely reactive, so businesses must seek proactive ways to close the compensation gap and keep it closed. Your pay audit should uncover any operational mistakes and provide structure for how to correct those mistakes.
Remote’s VP of people, Barbara Matthews, led Remote’s team through a total overhaul of our total rewards policy, including a global pay equity audit. Her advice for other companies looking to follow the same path is to lean into transparency:
“The question of equitable global compensation is a huge one, and it's a place where we are hoping to set a good example for other companies. Internally, we recently rolled out our new total rewards philosophy, which is available in our public handbook . Our policy focuses on belonging, inclusion, equity, and diversity.
We are building Remote to democratize access to opportunity for employees and access to talent for companies, and we believe doing so means paying people fair wages for their work. Remote aspires to set the standard for equitable pay for everyone who works here, and our global employment service makes it easier for other companies to do the same within their organizations.”
What is happening in the global world of compensation right now?
Remote work and distributed workforces create some confusing questions about how much to pay employees living in different places. Some organizations (particularly those that are primarily office-based) actually penalize remote workers with reduced salaries for working away from the company headquarters. While cost of living can be a factor in employee compensation, punishing employees for working remotely is the wrong approach.
Research from Remote found that 81% of workers would move to a new place if they could do so without affecting their prospects at work. As remote work makes workers more mobile, people are less willing to stay in one place when they know they could do the same work for the same or similar pay in a more desirable location.
That does not always mean moving to a tropical paradise, however. Many employees move to be closer to their families, to access better schools for their children, or simply to experience a new culture. The reasons for moving can vary, but the option for mobility is the common factor. Companies that are more accommodating of employee relocation are much more likely to attract and retain great people in the long term.
Creating a modern benefits plan
To compete for the best talent in different locations, companies cannot simply offer the bare minimum of statutory benefits required by law. Employees are attracted to opportunities with more competitive benefits packages. Fortunately, developing a more appealing benefits package does not necessarily mean spending a lot of money.
The modern benefits stack today’s employees desire most puts flexibility at the front. Not every employee wants to work remotely, but many of them do, and those workers do not want to limit their options to companies requiring a return to office.
Perks like flexible working hours, location independence, and home office stipends can go a long way toward making employees feel supported regardless of where they want to work. Add in the more traditional benefits, like pensions and health insurance, and the benefits part of a total rewards package can play a major role in attracting and retaining employees.
Scalability of total rewards
The beauty of a total rewards policy is that it’s scalable by nature. Once you understand how and why you set salaries at certain levels and how to offer the best benefits, you can make competitive offers to great candidates much more quickly.
Think of two situations. In the first situation, you have no clear total rewards policy. When you find a great candidate for an open role, you must quickly figure out what the salary for the role should be, which benefits you can offer in the candidate’s country, and how much cost of living should affect your offer.
This process takes time to complete, leaving your candidate with a lot of frustrating “it depends” answers and potentially leading the candidate to take another offer.
With a clear total rewards policy, you can skip all the parts of compensation that drag out the hiring process. Find a candidate, look at your policy, and tender a great offer immediately. The candidate doesn’t keep looking for other jobs because you demonstrated how much you value this person and how excited you are to have them join your team.
The same is true of internal scalability for total rewards. Your policy not only covers new hires, but also events like promotions and performance reviews. This accelerates internal mobility, ensuring people who are already within your organization feel valued and seen.
What are the different types of global compensation strategies?
There are, broadly, four different approaches to global compensation: paying everyone the same salary, adding a cost of living adjustment, using a salary calculator, or following a total rewards approach. Before we dive in and take a look at the differences between these four strategies, we first need to understand the difference between global pay, GEO pay, and local cost of living.
Global pay vs. GEO pay vs. cost of living
Global pay means setting salaries based solely on role and experience, then paying workers the same no matter where they live. GEO pay refers to using geo pay ranges to set salaries. Cost of living, of course, refers to using the cost of living of the city where the employee lives to adjust the employee’s salary.
Global pay and cost of living are self-explanatory, but geo pay ranges are a little different. Geo pay ranges are large areas with similar costs of living. For example, a standard cost of living model for compensation might consider every individual city within a country, while a geo pay range may include a few countries with similar costs of living as one entity in terms of salary calculations. We use geo pay ranges at Remote, because doing so allows us to compensate our team members with higher salaries.
Four global compensation strategies
The following are the most commonly used strategies for determining global compensation.
Global pay: Roles, not regions, determine salaries.
This is the easiest strategy to manage, but it is also the most expensive. Paying everyone the same usually means setting salaries at a rate tied to an expensive city — otherwise, the company would be unable to hire anyone living in a major metropolitan area. That means an employee working in San Francisco as a senior operations specialist, for example, would earn exactly the same salary as a senior operations specialist in Chiang Mai, Thailand. For smaller companies with lots of money, this may be a good option, but scaling global pay gets expensive quickly.
Cost of living: Set salaries by role and adjust by city or region.
As mentioned previously, companies can consider cost of living using either city-level data or geo pay ranges. Geo pay ranges strike a good balance between global pay and city-level costs of living by compensating employees with higher salaries without creating huge gaps in pay equity. With geo pay, anyone living in a high cost of living area still receives a good salary, while someone in a lower cost of living area receives a higher salary than they would in a city-level model.
Cost-of-living calculator: Use a formula to set salaries.
A compensation calculator tied to cost of living can be a smart way to manage global compensation, at least for the salary portion. Buffer and GitLab both have salary calculators that are publicly available, so prospective hires can get a good idea of what they would make at the company. The trouble with owning a salary calculator comes with the upkeep — managing all those variables can be tricky, especially as factors like exchange rates change over time. Changing the calculator can have widespread implications throughout the workforce, so it’s important to get it right from the outset.
Total rewards program: Create a customized, scalable solution.
Large organizations and high-growth startups face immense challenges regarding global compensation . At Remote, we have some of the most hands-on experience with global compensation and total rewards in the world, so we used that expertise to develop a total rewards policy that is generous, equitable, and flexible.
The most common approach to international compensation is using geo pay ranges. It allows us to pay our team members well no matter where they live. To ensure we can attract the best leadership candidates, we use global pay ranges for roles at the director level and up, benchmarked at 80% of the US rate. Our compra-ratio approach sets the baseline for salaries at 65% of the median rate (instead of the usual 50%), then adjusts up or down based on performance and experience. Tactics like this allow us to pay our employees well while leaving room for growth.
Why fair global compensation is more than just salary
Fairness and equity are more complex than setting equal wages for all. Equality in compensation is important, but companies must account for everything from worker location to benefits packages to achieve true equity.
The importance of a global compensation total rewards policy
Remote work gives employees more freedom to select the employment opportunities they like best. With more power shifting to the workforce, businesses need to be proactive in developing total rewards policies that are not only equitable and competitive but also appealing.
To retain current talent and attract new employees, companies have to approach their total rewards policy holistically, including both financial and non-financial incentives. This is especially important given the cultural context and the discussion around equality. It’s the organization’s responsibility to structure rewards in a way that guarantees transparency and fairness.
In addition, employees respond strongly to whole-person total rewards programs that include perks like mental health care, student loan repayment assistance, learning and development budgets, and similar nontraditional offerings.
Having an attractive, forward-thinking total rewards policy will not only act as a great motivator for employees to perform at their best but will also make them feel appreciated. Additionally, benefits like these will help employers to stand out from the competition, which is key in an increasingly competitive talent marketplace.
There is no one-size-fits-all approach to benefits
Building a total rewards plan with associated benefits is a bit of an oxymoron. Every employee should feel their benefits package is personally relevant, but every employee should have access to the same company-sponsored benefits whenever possible.
Different countries have different rules for social contributions and associated government assistance. This should be reflected in your compensation benchmarking. For instance, at Remote, we take into account that the Netherlands requires an employer to pay a holiday allowance that translates to 8% of the employee’s annual earnings.
We factor extras like this into our benchmarks for each role. In the Philippines and Mexico, both of which require employers to offer a 13 month’s salary, we follow the same practice.
State-mandated benefits alone do not make a competitive benefits package. Employers must also take into account rewards that aren’t required by the government but are seen by the employee as a market standard (for instance, private insurance packages in Brazil or the US). To stand out from other employers on the market, consider which nontraditional benefits your current and prospective employees may desire.
Remote’s total rewards program
To give you a real-life example of how global compensation can be managed, let’s take a look at how we handle total rewards at Remote, where we have hundreds of employees in dozens of countries all over the world.
Total rewards philosophy and mission statement
At Remote, our mission is to ensure bias-free compensation and equity for all employees. Our total rewards policy is the result of deep research regarding compensation with employee wellbeing, fairness, and equity at the core.
It is our hope that, through our approach to global compensation, we can inspire other companies to reward their distributed teams well, improve standards of living around the world, and empower more people as they contribute to their local economies.
Compensation data, benchmarking, and fair pay analysis
In 2021, Remote ran an extensive pay and equality analysis to understand how to benchmark compensation for each role. We included a gender gap analysis during this research to ensure everyone at Remote is paid fairly regardless of gender.
While we cannot publicly display our compensation data for specific employees, we do publicize the factors we use to determine compensation. Remote applies global pay to director-level employees and sales roles, which are benchmarked at 80% of the US rate. Compensation for all other roles is based on:
Cost of living/rent index (geo pay)
Alignment to industry benchmarks
Level of experience and alignment to the position
65th percentile positioning within the overall market
Benchmarking across teams and departments to ensure internal equity and fairness
GEO Pay Ranges
At Remote, we use the above-mentioned geo pay ranges as part of our rewards policy formula. When determining the cost of living index, we look at the exact costs of living per country instead of per city or region. This is important, as two neighboring countries might fall under two different geo ranges (for instance, Lebanon and Israel).
Compensating in local currency
To ensure compliance everywhere Remote operates, all employees are paid in their local currency. We use a constantly updated calculator to convert from USD to all local currencies. To guarantee fairness and find balance between currency fluctuations, we use a 12 month trailing average rate.
Compensation review policy
Our compensation review policy includes a number of factors, including:
Two annual performance reviews (compensation review in October/November and market check in May/June)
Determining role readiness and individual predispositions when determining promotions
Our compa-ratio metric, which takes the midpoint salary range on the market and compares it against our employees’ remuneration
For a deeper dive, be sure to give our public rewards policy document a read.
Benefits
At Remote, we offer competitive benefits to employees, such as flexible working hours, unlimited time off, a learning stipend, and a co-working allowance. We also offer location-specific benefits, such as 13th and 14th salary and vacation stipend, when required by the employee’s home country.
All Remote employees also have access to a common pool of other great benefits, including our partnership with Modern Health for career coaching and mental wellness. Our goal is to set a high standard of living and create a benefits package that ensures Remoters all across the world are able to experience that standard.
7 steps for creating a global compensation strategy
Complying with local labor laws while providing competitive and fair compensation to your employees is the essence of a well-crafted compensation strategy. Here are seven steps that will help you create a global compensation strategy that works :
1. Establish the aim of the strategy
A global compensation plan must begin with well-defined and quantifiable objectives. You will need to figure out what you want your pay plan to do for you.
This could mean retaining your best employees, ensuring they’re happy with their jobs, and keeping pay in line with market rates.
Setting clear primary goals gives the strategy a clear direction and helps ensure that the compensation plan helps your organization succeed.
2. Set a budget
Maintaining long-term sustainability means balancing competitive pay with the company's financial health. It's important to evaluate your company's financial capacity in light of current market conditions and economic forecasts.
Determine how much money you will allocate toward base salaries, bonuses, and benefits packages. A clear budget helps you make sure that your pay plan makes financial sense and helps you adapt to changing market conditions.
3. Perform market research
One of the most important steps when developing a global compensation strategy is conducting a thorough market analysis. This requires research into compensation trends and benefits packages in each country that you plan on hiring in.
To establish reasonable and competitive pay rates, familiarity with the local economy, labor regulations, and cultural norms is essential.
Also, make sure to collect information about your competitors' employee benefits, salaries, and other incentives they’re offering. You can use this info to give yourself an edge.
4. Research local laws
It’s important to consider local labor laws, employment standards, and tax regulations when designing and implementing a compensation plan. Most of the time, these laws cover things like overtime pay, minimum wage requirements, and benefits.
When implementing a compensation strategy on a global scale, carefully consider the cultural norms and labor laws of each country you hire in. If you don't comply with local laws, legal penalties and harm to your company's reputation can result.
Consider partnering with an EOR like Remote to help you maneuver hiring in a legal and compliant way.
Culture also plays a role in determining compensation preferences, such as how much weight is given to a base salary compared to benefits and bonuses. Tailoring your strategy to align with local expectations can improve employee retention.
5. Develop a compensation structure
Set salary ranges for different jobs, taking into account things like location, job duties, and necessary skills and experience.
One way to make a global compensation strategy easier to manage is to use technology. Invest in an all-inclusive HR software that can help you automate processes, consolidate data, and create reports in real time.
With an HRIS, you can track pay trends, check for compliance, and base payroll decisions on data. For example, Remote provides comprehensive HRIS software that enables you to pay your team members on time and in their native currency.
6. Define benefits and perks
An extensive benefits package is a great way to show your employees that you care about them and boost their morale. In fact, 49% of US workers are very happy with the benefits their company gives them.
As such, it’s important to include additional perks to have a complete compensation plan. Determine the benefits you’ll provide to your staff, taking into account both international norms and regional tastes.
You can offer housing allowances, health coverage, flexible work schedules, or career development opportunities, for example.
Make sure the offerings are relevant and valuable in each region by tailoring them to the diverse needs of your global workforce.
7. Monitor and improve
To ensure that your compensation packages are effective, it is important to review them regularly and gather feedback from both employees and managers. Also, stay updated on market trends and legal changes.
Meeting the changing demands of your company and keeping your global workforce enthusiastic and invested depends on your willingness to constantly improve your compensation packages.
How to attract and retain great talent with a global total rewards program
A global total rewards program tailors employee compensation and benefits to an organization's business goals, values, and culture to create a fair and competitive package.
Hiring and retaining top talent is much easier with a well-thought-out global total rewards program. Here are some key strategies to help you create one:
Prioritize employee needs and preferences
Your compensation structure needs to accommodate the ever-evolving requirements of your workforce and support your organization's long-term objectives.
Design an attractive salary
Having a clear and equitable compensation plan in place helps attract and retain top talent in your company. It’s important to ensure that the salaries you offer align with the company's overall budget while also adhering to local labor standards.
Offer comprehensive benefits
To make your compensation strategy competitive and attractive, set up a comprehensive package of benefits and perks. For instance, you can encourage your workforce to perform better by offering performance-based incentives, like bonuses or stock options.
We have put together several resources to help you better manage payroll and benefits for your remote workforce. These include:
Global Payroll Management Guide – Learn how to manage global payroll while staying compliant with international labor laws. Building a globally distributed team using a fair and equitable global compensation total rewards program is a great way to attract and retain the best talent worldwide.
Global Workforce Revolution Report – A comprehensive report which will help you prepare for the future of work and stand out in the competition for the best global talent. Learn about the top trends in remote work and see what employees want from the new world of work.
How to Calculate Compensation for Remote Employees – A great supplementary piece where we shed light on different compensation models, including examples from brands like Basecamp, Buffer, and GitLab.
Consulting services – Talk to our experts to learn how you can effectively grow your workforce globally while staying in line with international hiring laws.
Managing global compensation can seem like an overwhelming task at first. Differentiating between global and geo-based salary rates and handling compulsory and additional benefits are just some of the elements you need to consider. The good news is that hiring a remote, distributed team can be a straightforward process, provided that you follow the right approach.
Remote recommends building a global compensation total rewards policy that accounts for a mixture of factors — location, market demands, global trends, and equitable pay. If you’re already hiring a global team, be sure to begin your rewards policy strategy by running a pay equity audit to close any unwanted gaps between groups at your company. To learn more about paying and managing a distributed team, be sure to give our Global Payroll Management Guide a read.
Use Remote to manage global compensation
To recruit and retain talent worldwide, you need a global compensation plan. That said, maybe you find navigating labor laws and compensation requirements in different countries cumbersome.
With Remote’s EOR services, you can easily maintain compliance and consolidate all your payroll processing in one place.
Remote Contractor Management also comes in handy when paying independent contractors in different locations. Remote guarantees you faster, more accurate, and compliant payroll processing.
